Kia Is Killing the Soul

Written By Orion Studio

I think they made the right choice, following the trend with Honda Fit.

TLDR: The Kia Soul is ending production globally after the 2025 model year.

  • The End: Production of the gas-powered Kia Soul is winding down and expected to conclude in late 2025.

  • The Reason: Sales have been declining, largely due to internal competition from newer, more popular Kia compact SUVs like the Seltos and Niro, which carry forward the brand's versatile, urban spirit.

  • The Legacy: The "unapologetically boxy" Soul enjoyed a successful 16-year run (starting in 2009) and was credited with helping to establish Kia's image with its unique design and popular "hamster" marketing campaigns.

  • The Replacement: Budget-minded buyers looking for a small Kia are now being pointed toward the Seltos or the new K4 sedan/hatchback. The Soul EV was already retired earlier in 2023.

Source: https://www.motortrend.com/news/kia-soul-production-ending

Orion Studio
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